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Copyright Information
In addition to the FAQ below see these other Internet resources
 
U.S. Copyright Office - Library of Congress
 
http://www.benedict.com Perhaps the best tutorial and source for information on the subject of copyrights on the internet.
 
Picture Agency Council of America (PACA) - Copyright Commandments fostering the protection of intellectual property.
 
Copyright resources/links on-line
 
Stanford University Copyright Law: Frequently Asked Questions
 

Copyright FAQ - Not intended as legal advice:

Q: I've heard that unless a photographer applies to the copyright office for a copyright its not copyrighted.
A: DON'T BELIEVE IT. All photos are copyrighted the minute they're created, whether the photographer takes steps to protect the image or not. These rights are international by agreement, treaty and the Berne Convention. The copyright is the exclusive property of the "author", artist, or photographer.

Q: So how is it there are so many pictures available for download on the Internet?
A: In some cases the photographer has given up all rights to the photo and specifically placed the image in the public domain. However this is VERY rare. In most cases the image is still protected by copyrights. If the image is used for any commercial purpose the photographer can sue for copyright infringement. BEWARE a lawsuit for theft isn't something a company wants in tomorrows business section of the newspaper! If you can't track down the photographer DON'T USE THE IMAGE!

Q: What are the penalties for illegally using a photo.
A: Pretty much the same for violating any copyright, its theft and is treated that way. Civil suits have been brought in the millions. FPG International sued Newsday a couple of years ago for $700,000 for creating a composite image out of three separate images. Tony Stone Images sued Corel over about the same thing. This is serious and should be taken serious. If companies this large can fall in to legal trouble image what could happen with your company. Best to buy the rights you need, It'll cost you a lot less in the long run.

Q: What if I properly obtain a license and then decide to use the image for something else?
A: Any use not specified on your license or contract MUST be renegotiated. Rarely do you obtain full rights in a license, if you did you would know it because it would have cost you plenty. Violations of a license are considered copyright infringement.

Q: How long does a photographer get to claim copyright on an image?
A: Unlike a patent a copyright is for life. Actually life plus 50 years.

Q: I'm under a deadline, can I go ahead and use the image and pay later.
A: Absolutely NOT. Fees must be negotiated, what's to keep the photographer from asking 100 times their normal rate? Besides any shoplifter will tell you that they meant to pay for the item. They either were going out to their car to get the money or simply forgot.

Q: If I touch up a photo in my paint program I'm creating a new work of art so the copyright now belongs to me, correct?
A: Not exactly. Your derivative technically has a copyright but the original art work still has a copyright that belongs to the original artist (photographer). If the new image is even vaguely recognizable you have infringed on that copyright. Even using just the eye from a Eagle image is illegal. See the example above of the lawsuits brought by FPG and Tony Stone above. You may not use a copyrighted image even in part without the permission of the photographer or their authorized agent.

Q: So what is "fair use"?
A: This is a very limited right to use an excerpt of copyrighted work to illustrate or as an example in educational or political discussion. No money may change hands and the use must be strictly noncommercial (this includes institutional and governmental). This generally doesn't apply to still images since it would be very difficult to "excerpt" a part of an image without destroying the value of the whole. Besides few people reading this fall in to the "educational or political discussion" category. For more information see "The Software Publishers Association Legal Guide to Multimedia", or one of the many other books on the subject at your local library.

Q: I need an image for a nonprofit organization I work with. Copyright law doesn't apply to this type of use since its noncommercial, right?
A: Wrong. You don't expect to get your office space for free. I'm sure you wouldn't go in to a shopping mall and simple walk out with items and not pay. Copyright laws apply to everyone, no exceptions are made based on income, profits, tax status, or other financial criteria.

Q: How are photo CDROMs so inexpensive, are these photos "legal".
A: They're inexpensive for a few reasons. In part because many promise photographers large royalties but usually end up paying them very little. Photographers are often suckers when it comes to business. Most are "legal" in that the publisher acquired permission from the photographers but that doesn't mean you can't get in trouble. You MUST read the license agreement that came with the CD-ROM VERY carefully. Most do not grant full unlimited rights. Many restrictions may apply. Also keep in mind that the images on these disks are often lower resolution and used by perhaps thousands of companies. I don't think you would be too happy to see your competitor using the same image. Or worse yet, an ironically unflattering company. If you're a Medical Clinic it wouldn't be very nice to see the funeral home down the street using the same image. Remember you get what you pay for.

By the way, this page is Copyright John Herron. Permission is hereby given to reproduce it if it is used in its entirety, including the following information.

© John Herron - Eagle Stock Images
1380 Duckwood Drive Suite 101, #206
Eagan, MN 55123

Fax: 612.891.4230
Email:
herronj@eaglestock.com
Web: Eagle Stock Images
http://www.eaglestock.com

 
This page last changed:  Saturday, February 27, 2010 07:38 PM

Questions & Answers
To These Frequently Asked Questions:

Index - Trademark law
Using the ™ symbol

Index - Copyright Law
Using the © symbol
How long does copyright last?

Index - Contest Law
A contest's "skill testing question"

Index - Advertising Law
What is "puffery"
What if an ad is literally true?
Do the misleading advertising laws only apply to newspaper, radio and TV ads?


Trademark Law

? Can I use the ™ symbol without registering my trademark?
! Yes. You can use the ™ symbol at any time, even if you haven't applied for the registration of the trademark. It's wise to do so, since it gives notice to the reader that you are claiming trademark rights to it. Remember, though, you can only use the ® symbol once your trademark is actually registered with the Trademarks Office in Ottawa/Hull.


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Copyright Law

? Can I use the © symbol without registering my copyright?
! Yes you can. There is no need to register your copyright in a work to use the © symbol. It's also a wise idea to do so, since it gives the reader notice that you own the copyright in that work. The standard format for the use of the © symbol is the following phrase:
© 1998 Sally Smith.


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? How long does copyright last?
! Generally, the copyright in a work expires 50 years after the death of the author (there are some exceptions to this).


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Contest Law

? How difficult must a contest's "skill testing question" be?
! Everyone is familiar with the commonplace mathematical question. However, the skill component of a contest need not necessarily be a mathematical question. It could, for example, require the contestant to guess the number of jelly beans in a jar. When a mathematical question is used, the question must actually involve a degree of skill -- the courts will not consider "2+2" to have tested the person's skill.


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Advertising law

? What is "puffery" and is it OK to use it in an advertisement?
! "Puffery" is innocent "sales talk", such as, the vase would make an ideal gift. "Puffery" is legal and an advertiser would not be liable if the person who received the gift didn't like it. The general rule is that an advertiser is no longer "puffing" their product, and is liable for their statements, when a promise, a claim or a verifiable fact is made.


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? What if an ad is literally true? Would this avoid a charge of misleading advertising?
! No. Even though each statement may be literally true, an offence can still arise if the "general impression" conveyed by an ad is misleading. In reviewing an ad for misleading advertising, it is an incorrect approach to parse the language of the copy to explain away a misstatement. In summary, the "general impression" conveyed by a representation, as well as the literal meaning, is taken into account in determining whether or not a representation is false or misleading in a material respect.


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? Do the misleading advertising laws only apply to newspaper, radio and TV ads?
! Absolutely not. The misleading advertising laws apply to "any" vehicle used to promote your product, no matter how minor in nature the promotional vehicle is. Obviously there is POP and direct mail. Also consider these: any statements made on product packaging; any insert included inside the box containing the product; any oral statement made during in-store, door-to-door or telephone selling.

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